OOH is used to create excitement about the brand: Amlan Mukherjee

In Viewpoints By Ria Banerjee - October 14, 2019

Amlan Mukherjee, General Manager, East Branch- Hindustan Unilever, shares that the brand promotions are all about selling concepts related to occasions.

Alcon India keeps sight of its goal, joins hands with khushi to create awareness in cinemas about the gift of good sight

In Gallery By - October 11, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

A Tata Salt innovation in Mumbai marks Gandhi Jayanti

In Gallery By - October 11, 2019

#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary

Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition

In Digital OOH By M4G Bureau - October 11, 2019

The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners

GoJek’s search for engineers ends at OOH

In Campaigns By Bhawana Anand - October 11, 2019

The Super App gives the job-hunting platform avatar to the OOH medium

BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

In OOH News By Pray Jani - October 11, 2019

With legislative assembly elections right around the corner, Prabha Media and Bright Outdoor Media position BJP messages in the state

Quality solutions lined up by Xtreme Media for the growing DOOH space

In Gallery By - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

With blank cinema screen, Alcon says it all

In OOH News By M4G Bureau - October 10, 2019

To seek the attention of the cinema audience, a leading eye care brand leaves the audience visibly perplexed

Madison World helps Tata Salt bring alive Mahatma Gandhi’s principles of a clean India

In Digital OOH By M4G Bureau - October 10, 2019

#BapuReminder urges people to walk on Bapu’s path on his 150th birth anniversary

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata