Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

In OOH News By M4G Bureau - March 01, 2024

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry

Laqshya Media Group wins exclusive ad rights for Noida International Airport

In OOH News By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

It’s never just a car, it’s a journey of memories!

In Campaigns By Neelambari Kakaraparthi - March 01, 2024

The new campaign by Spinny is all set to bridge the gap between the Pitch and the Road

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

In Campaigns By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

In Campaigns By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'