OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Historic Pink Ball Day & Night test match scores big on outdoors

In Campaigns By Ria Banerjee - December 17, 2019

The recently-held Pink Ball day and night test match played by India & Bangladesh at Eden Gardens in Kolkata writs large on OOH formats

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

‘Stay true to your rural marketing strategy’

In OOH News By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

Andreal weaves AR/VR into OOH

In Digital OOH By Pray Jani - December 16, 2019

Short campaign turnaround time is a major challenge, explains Rishika Kajaria, CEO, Andreal

Bandra station up in tender to give away advertising rights

In OOH News By M4G Bureau - December 16, 2019

Bulk Advertising Rights of Bandra Station for a period of 5 year being offered in the tender

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

Uber rides on emotional quotient for Uber Auto & Uber Moto

In OOH News By M4G Bureau - December 16, 2019

First ever marketing multimedia campaigns for Auto & Moto services are expected to launch on OOH soon

MARQUEES awards 11 brands for creating new benchmarks

In OOH News By M4G Bureau - December 13, 2019

Maruti Suzuki, Xioami, Maggi are to name a few

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts