OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

“We need to have progressive regulations for DOOH”

In Viewpoints By Ria Banerjee - January 28, 2020

Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

Breaking News: Jayesh Yagnik promoted as CEO of MOMS Outdoor Media Solutions

In OOH News By Bhawana Anand - January 27, 2020

Jayesh commands over 20 years of experience in the OOH industry

RailTel Executive Director K Manohar Raja to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

K Manohar Raja will speak on the theme of "How railway network modernisation will redefine India’s transit infra"

MMMOCL MD Devendra Kumar Sharma to speak at 2nd Transit Media Talks conference

In OOH News By M4G Bureau - January 27, 2020

D K Sharma will be sharing his perspectives on "How the Metro networks will creative compelling media investment opportunities"

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy

‘OOH is pivotal to our brand communications’

In Viewpoints By Bhawana Anand - January 27, 2020

Low-cost carrier IndiGo often goes big on OOH route to promote its new route launches. Willy Boulter, Chief Commercial Officer, IndiGo, shares his company’s OOH approach .

Avinash Pant appointed as Marketing Director of Facebook

In OOH News By M4G Bureau - January 24, 2020

The newly created role is given the mandate to drive the company’s consumer marketing efforts

Veena Khan, Deputy Secretary, Corporate Communications, LIC to speak at 2nd Transit Media Talks

In OOH News By M4G Bureau - January 24, 2020

Veena Khan will be sharing LIC’s outlook on transit media advertising