Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

NMRC to permit promotions on wheel to increase NFR

In OOH News By M4G Bureau - February 17, 2020

1-4 coaches can be obtained at a minimal fee for the activity and celebrations inside their trains

Panasonic India to roll out new campaign in coming month

In OOH News By Bhawana Anand - February 14, 2020

The campaign will be on the brand’s ACs

Did AXE just answer Cadbury’s question?

In OOH News By M4G Bureau - February 14, 2020

This Valentine’s Day, the deo brand answers Cadbury Silk OOH question ‘How far will you go for love?’

Hershey travels from West to South for product promotions

In Campaigns By M4G Bureau - February 13, 2020

Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

Saharanpur Smart City Project opens bid for DOOH

In OOH News By M4G Bureau - February 13, 2020

The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project

Duroflex Mattresses appoints Smita Murarka as Vice President, Marketing

In OOH News By M4G Bureau - February 13, 2020

Her expertise will be a key addition to the brand’s growth and leadership team

The change agent

In Viewpoints By Rajiv Raghunath - February 13, 2020

Ad tech company Interaction Channel has a pivotal part in the transformation of Nigeria OOH market

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort