Ethnic Retail Store opts for metro advertising massively

In Campaigns By M4G Bureau - March 16, 2020

Aurelia store at Andheri metro station promotes store launch across 99 Screens in Andheri, Ghatkopar and Western Express Highway metro stations

DSP Investment Managers launches another eye-catcher

In Campaigns By Pray Jani - March 16, 2020

The “Bachao,” awareness campaign has taken over the outdoor media by surprise

‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

World Out of Home Organization cancels Toronto 2020 Congress

In OOH News By M4G Bureau - March 16, 2020

The next edition of the Congress will be held in Toronto in June 2021

Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives

Pee Safe celebrates International Women’s Day with some care

In Campaigns By M4G Bureau - March 13, 2020

A 6ft x 8ft setup was created at Vadodara and Madurai airports where 1000 women flyers were given these gift hampers

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Haryana Government passes tender for advertising on roadways’ buses

In OOH News By M4G Bureau - March 13, 2020

The government is offering advertising rights for a period of 3 years on the buses

BMC greenlights new ad policy, seeks state govt nod

In OOH News By Pray Jani - March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws