Bangalore media goes out in support to flatten COVID19 curve

In OOH News By M4G Bureau - April 22, 2020

Raya Dev Publicity gives PPP media sites to help the corporation in spreading awareness

Lemma & Lifesight enter into strategic-partnership

In Digital OOH By M4G Bureau - April 21, 2020

This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data

“OOH needs to design bespoke strategies for clients”

In Viewpoints By Bhawana Anand - April 21, 2020

Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising

ColorJet urges printing industry to contribute for PM Cares Fund

In OOH News By M4G Bureau - April 21, 2020

ColorJet initiates with a contribution of Rs 5 Lakhs to PM Cares Fund

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

War veteran appears on Piccadilly Lights

In Digital OOH By M4G Bureau - April 20, 2020

99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities

Dollar Industries takes a step forward to help COVID19 affected people

In OOH News By M4G Bureau - April 20, 2020

To fulfil its corporate social obligation, Dollar Foundation took it upon them to ensure the distribution of food and medical equipment to the underprivileged

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period