Pratibha Advertising implements Edge1 OOH Software

In OOH News By M4G Bureau - April 27, 2020

Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business

86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

OOH is strong enough to bounce back: Industry leaders

In OOH News By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

Equitas Small Finance Bank undertakes initiatives to help the nation fight COVID-19

In OOH News By M4G Bureau - April 24, 2020

Distributes and sets up umbrellas for ‘Janta Warriors’

Faber-Castell India appoints Sonali Shah as Marketing Director

In OOH News By M4G Bureau - April 23, 2020

Sonali will be leading the Marketing & Corporate Communication activities across all the product categories at Faber-Castell India

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

Glenmark pledges emergency help amidst COVID-19 Pandemic to pregnant women and needy people

In OOH News By M4G Bureau - April 23, 2020

More than 10,000 pregnant women and lactating mothers to be supported via tele-counselling and on-ground healthcare activities and Sanitizers to be donated across villages, housing societies, police stations and Government offices

CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

RDN needs to be positioned as a new media channel: RailTel

In Digital OOH By Rajiv Raghunath - April 22, 2020

Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH