GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

In OOH News By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online

In OOH News By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

In OOH News By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Consumer demand for non-essential, speciality goods depressed

In Research By Rajiv Raghunath - May 11, 2020

An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months

Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign

In OOH News By Bhawana Anand - May 11, 2020

Such campaigns will also give relief to the financially distressed OOH firms

Rail media owners’ federation approaches Rail Minister with charter of requests

In OOH News By Rajiv Raghunath - May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates

Gradual resumption of air, rail passenger services on the anvil

In OOH News By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

Century Group of Companies implements Edge1 OOH software

In OOH News By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

In Digital OOH By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

Pratap Bose bids adieu to The Social Street

In OOH News By Bhawana Anand - May 08, 2020

Mandeep Malhotra will continue to helm the agency, Pratap maintains his stake in the business