Results For "AR"
6238 News Found
UK OOH icons power down for Earth Hour
In Digital OOH By Rajiv Raghunath - March 26, 2024
The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
In OOH News By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India
What automation & programmatic mean for OOH
In OOH News By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
In OOH News By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
Aurangabad-based Media House Group bags rights for advertising on 100 city buses
In OOH News By Sakshi Sanghavi - March 19, 2024
The rights have been secured for a 5-year period
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
In OOH News By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
‘It is an exciting time for the OOH industry’
In Viewpoints By M4G Bureau - March 19, 2024
Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.