Results For "AR"
6257 News Found
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
In Research By M4G Bureau - August 04, 2020
Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report
AdOnMo join hands with Adways to manage digital billboard in Hyderabad
In Digital OOH By M4G Bureau - August 04, 2020
The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.
Moving Walls appoints D Sriram to Its Advisory Board
In Digital OOH By M4G Bureau - August 03, 2020
Sriram has over 30 years of experience in the media and advertising industry across Asia
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
'OOH can perform 5x better by adopting necessary measures’
In Viewpoints By Bhawana Anand - July 31, 2020
Ashish Bhasin believes OOH needs to introspect and change itself as an industry which is underperforming its potential
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
In OOH News By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations
In OOH News By M4G Bureau - July 30, 2020
FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
SAP awards Global Media AOR to Omnicom Media Group
In OOH News By M4G Bureau - July 29, 2020
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration