GoHoardings pans out services in Australia

In OOH News By M4G Bureau - September 10, 2020

A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply

Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station

In OOH News By M4G Bureau - September 10, 2020

As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities

T. Gangadhar elevated as CEO- APAC of Essence

In OOH News By M4G Bureau - September 09, 2020

"I am honoured to have the opportunity to lead this truly special agency in APAC", says T. Gangadhar

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha

In Campaigns By M4G Bureau - September 08, 2020

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs

Vi plans for high decibel marketing campaign to promote new identity

In OOH News By M4G Bureau - September 08, 2020

Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks

IPL to boost demand for Bars & Restaurants media

In OOH News By Bhawana Anand - September 07, 2020

Gautam Bhirani, MD of EyeTalk Media Ventures, believes that bars and restaurants re-opened with adaptation of digital technology will bring new business opportunities

‘We’re extending active support to IOAA to develop the common currency’

In Viewpoints By Bhawana Anand - September 04, 2020

Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics

Nova on-boards Option Designs agency to handle integrated marketing services

In OOH News By M4G Bureau - September 03, 2020

The agency will be curating the media strategy while increasing the brand visibility of the brand

Dabur distributes immunity modaks this Ganesh Chaturthi

In Campaigns By M4G Bureau - September 03, 2020

In association with Anugrah Madison, the brand has carried out this activity to support plasma and blood donation camps at Lalbaugcha Raja