Essence wins integrated media mandate for jewellery brand Melorra

In OOH News By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

PM Narendra Modi announces ‘Jan Andolan’ campaign for Covid19 appropriate behaviour

In OOH News By M4G Bureau - October 09, 2020

Outdoor media to play a key role in a two-month long communication

Ultraleap TouchFree app turns public touchscreens touchless

In Digital OOH By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

Monica Bhatia appointed as Managing Director, Essence for Singapore

In OOH News By M4G Bureau - October 08, 2020

Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region

SKODA turns Mumbai airport into stunner ramp

In Campaigns By M4G Bureau - October 08, 2020

The promo zone floor is crafted with using largest floor LED installation first time used for an experiential display in Indian airport

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

Nashik civic body to announce revised tenders on unanimous rejection

In OOH News By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation

butterscotchmango in strategic alliance with mar-tech platform

In OOH News By M4G Bureau - October 07, 2020

The partnership brings together deep skills in business and technology strategy, product ideation, technology development and deployment to help support clients through successful transformations

Epson introduces new experiential digital signage projector range

In OOH Solutions By M4G Bureau - October 07, 2020

The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays