Tanishq sparkles with new ode to Earth

In Campaigns By M4G Bureau - January 05, 2021

Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’

Prerna Mehrotra promoted as CEO, Media, APAC

In OOH News By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Just shout it out, says Dabur Stresscom campaign

In Campaigns By M4G Bureau - December 30, 2020

The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

In OOH News By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

DMRC opens bid for metro trains’ exclusive advertising rights

In OOH News By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

Ferrero Rocher spreads ‘Golden Experience’ at Airports

In Campaigns By M4G Bureau - December 29, 2020

The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

In OOH News By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

In Research By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers