Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

WOO heads for Milan for first in-person European Regional Forum

In OOH News By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024

In OOH News By M4G Bureau - July 10, 2024

Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’

Ankur Malhotra, Head of Marketing & Omni-Channel Strategy, Bridgestone India to address OAC 2024

In OOH News By M4G Bureau - July 09, 2024

Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’

‘AI is a learning, generative element of intelligence that needs to be harnessed judiciously’

In Gallery By - July 09, 2024

Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath

Unilumin launches state-of-the-art experience centre in Noida

In OOH News By Sakshi Sanghavi - July 08, 2024

The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

In OOH News By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

Rahul Tandon, Business Head (Industrial & Commercial), BPCL to speak at OAC 2024 in Bengaluru

In OOH News By M4G Bureau - July 05, 2024

Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’

OAA 2024 Jury Meet in Mumbai today for 2nd Round judging

In OOH News By Sakshi Sanghavi - July 05, 2024

The Jury judges entries in two groups

OAA 2024 announces awards shortlist

In OOH News By M4G Bureau - July 05, 2024

The winners will receive their metals at the OAA 2024 awards function on July 27