Results For "AR"
6253 News Found
Does size really matter in OOH?
In OOH News By - March 25, 2021
Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.
RB becomes Reckitt in onward journey of transformation
In OOH News By M4G Bureau - March 24, 2021
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.
DMRC invites bids for station co-branding, other ad rights
In OOH News By M4G Bureau - March 23, 2021
Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions
New cohort of digitally-driven innovative brands join OMIG
In Digital OOH By M4G Bureau - March 23, 2021
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
PNB Housing Finance launches OOH campaign for home loan scheme
In Campaigns By M4G Bureau - March 22, 2021
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
Blue Star AC ropes in Virat Kohli for new integrated campaign
In OOH News By M4G Bureau - March 19, 2021
A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points
Birla Estates gives Worli artistic facelift with Mumbai Rising initiative
In Campaigns By M4G Bureau - March 19, 2021
Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication
In OOH Solutions By M4G Bureau - March 18, 2021
The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.
Tech innovation for better health: Fujifilm’s campaign msg
In Campaigns By M4G Bureau - March 17, 2021
The OOH campaign has been spotted in Delhi across varied formats.