Results For "AR"
6250 News Found
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
In OOH News By M4G Bureau - November 11, 2021
CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
In OOH News By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
COMMB introducing place-based Audio OOH measurement methodology
In OOH News By M4G Bureau - November 08, 2021
Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg
New tech, changing consumer audio usage boosting US audio ad spend
In Research By M4G Bureau - November 08, 2021
Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights
In Digital OOH By Rajiv Raghunath - November 03, 2021
The message appeared on the iconic London screen in full domination for 30 minutes
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
In Campaigns By M4G Bureau - November 02, 2021
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
In OOH News By M4G Bureau - October 29, 2021
The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.
Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company
In OOH News By M4G Bureau - October 29, 2021
Tata Cha to be part of Qmin brand of Indian Hotels
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
In OOH News By Rajiv Raghunath - October 29, 2021
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28