Results For "AR"
6248 News Found
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
In Digital OOH By M4G Bureau - January 31, 2022
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Thailand’s Plan B Media to acquire 2 Aqua Corporation subsidiaries
In OOH News By M4G Bureau - January 27, 2022
The acquisition will broadbase Plan B Media’s offerings in the market
Global ad spends to grow at 9.2% in 2022: dentsu forecasts
In Research By M4G Bureau - January 27, 2022
India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn
ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022
In OOH News By M4G Bureau - January 25, 2022
Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”
Will Budget 2022-23 put more money in the hands of consumers?
In OOH News By Rajiv Raghunath - January 25, 2022
Demand creation will be the panacea
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
In Digital OOH By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
‘OOH with a purpose will come to the fore in 2022’
In OOH News By - January 24, 2022
Fabian Trevor Cowan’s delineates 5 factors that will have the most influential impact on OOH/DOOH in the current year
Hivestack, Scentre Group, Tonic Media Network join OMA
In OOH News By M4G Bureau - January 24, 2022
“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich
‘Advertising in healthcare setting delivers superior persuasiveness’
In Viewpoints By Rajiv Raghunath - January 19, 2022
Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath: