Kempegowda International Airport, Bengaluru receives ACI’s ‘Voice of the Customer’ recognition for 2nd consecutive year

In OOH News By M4G Bureau - February 16, 2022

Wins global recognition for its relentless efforts in understanding the needs of passengers

Kempegowda International Airport, Bengaluru invites bids for managing advertising media

In OOH News By M4G Bureau - February 15, 2022

The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.

Future-proofing DOOH with streaming content

In Viewpoints By - February 15, 2022

Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.

Online marketplace Wabi2B criss-crosses Mumbai streets

In Campaigns By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 10, 2022

Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Iconic Goafest returns in May 2022 with its 15th edition

In OOH News By M4G Bureau - February 09, 2022

The fest has been rescheduled to be held during 5th- 7th, May, 2022.

Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations

In Campaigns By M4G Bureau - February 09, 2022

The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.

Empowering our neighbourhood shopkeepers with #TarakkeeKePankh

In OOH News By M4G Bureau - February 08, 2022

ePayLater launches campaign created by Madison BMB

Brand expert Jagdeep Kapoor, CMD, Samsika Marketing Consultants to speak in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 08, 2022

Jagdeep Kapoor will be sharing his perspectives on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’