India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.

India Talks OOH Conference in Mumbai today

In OOH News By M4G Bureau - March 08, 2022

The conference will be held at Sahara Star hotel

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

Two Pyramids bags creative media marketing mandate for Dubai-based OOH firm Media 247 & Phoenix United, DSL Virtue Group

In OOH News By M4G Bureau - March 04, 2022

The Mumbai based agency is now the official creative media marketing partner for Phoenix United (Lucknow & Bareily), DSL Virtue Group, and MEDIA 247 (Dubai)

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 03, 2022

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India

In OOH News By M4G Bureau - March 03, 2022

Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.

WOO Global Congress EarlyBird ticket deadline is March 4

In OOH News By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.