Regular international flights ops resume, boost for commercial activities at airports

In OOH News By Rajiv Raghunath - March 28, 2022

Some 60 airlines from 40 countries to operate to/from India during the summer schedule

The guessing game is back on OOH…

In Campaigns By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

Kempegowda International Airport, Bengaluru recognised as 'Best Airport' at Wings India Awards 2022

In OOH News By M4G Bureau - March 28, 2022

Also wins ‘Aviation Innovation’ Award for Excellence in Innovation

Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES

In OOH News By M4G Bureau - March 28, 2022

The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited

‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’

In Viewpoints By M4G Bureau - March 28, 2022

To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth

WOO to reveal new audience measurement guidelines at Toronto 2022

In OOH News By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

MOOH solutions firm StreetMetrics launches StreetCity

In OOH News By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

In OOH News By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

In Digital OOH By M4G Bureau - March 23, 2022

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.