Results For "AR"
6234 News Found
Kaushik Outdoors launches brand anthem on Gujarat Day
In OOH News By Sakshi Sanghavi - May 06, 2024
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability
In OOH News By M4G Bureau - May 06, 2024
Goddard describes the issue of sustainability as the “elephant in the boardroom”
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 02, 2024
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs
In OOH News By M4G Bureau - May 02, 2024
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.
BMEG reinforces OOH, Events & Experiential business division with key additions to team
In OOH News By M4G Bureau - May 02, 2024
Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential
Gujarat is an important OOH destination for national brands: Specialist agencies
In OOH News By Sakshi Sanghavi - April 30, 2024
Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets
“Quality & ROI should be the top priority in the selection of OOH digital display solutions’
In OOH News By Sakshi Sanghavi - April 30, 2024
Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions