Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Author Jay Shetty marks World Mental Health Day on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - October 11, 2022

Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”

Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour

In Campaigns By Prantika Ghosh - October 11, 2022

The show, beamed at Bagh Bazaar, showcased the festive spirit.

Danish Advertising wins tender to operate unipole media at 21 railway stations in Rajasthan

In OOH News By Prantika Ghosh - October 10, 2022

The OOH firm won the rights for a 3-year period

‘Standardisation, data focus key to OOH growth’

In Gallery By - October 10, 2022

Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.

Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale

In Campaigns By Prantika Ghosh - October 10, 2022

The #UpgradeTohBantaHai campaign used both offline and online media.

WPP acquires remaining stake in MediaCom Communications in India

In OOH News By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

Noise makes a loud statement on market dominance

In Campaigns By Prantika Ghosh - October 07, 2022

The campaign highlights the smartwatch brand’s growing market presence

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH