Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

In Research By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

“New opportunity in building a fresh start for Indian economy”, Laqshya Media report

In Research By M4G Bureau - May 14, 2020

A total of 81% of the districts (600 in total) falling in Orange and Green categories should be able to quickly rebuild and even exceed their current GDP per capita, as per the report

Train & Bus travelers more optimistic to start travel post COVID

In Research By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

Western Railway modifies advertising tender packaging

In OOH News By Pray Jani - February 18, 2020

The Mumbai Central division packages multiple stations in one tender to allot advertising rights

AdOnMo raises USD 3 million funding from Ant Financial’s BAce Capital

In Digital OOH By Pray Jani - February 03, 2020

The funds will also be utilised for product development, building upon the existing team and acquiring talent

Zee5 launches new show on mega format

In Campaigns By Pray Jani - January 29, 2020

The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”

The Social Street expands service offering with ‘The Blank Canvas’

In OOH News By M4G Bureau - January 16, 2020

The new division is designed to provide integrated outdoor services