Hayu beams on OOH canvas

In Campaigns By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

OOH Capital extends global reach with three new partners

In OOH News By Rajiv Raghunath - January 19, 2022

OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape

Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech

In OOH News By M4G Bureau - January 05, 2022

The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

In Digital OOH By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18

In OOH Solutions By M4G Bureau - December 13, 2021

According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.

Interface tech major Ultraleap raises £60 million in Series D fundraise

In Digital OOH By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

WOO onboards new members from 7 countries

In OOH News By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Wrap2Earn revs up the growth engine with technology accelerator

In OOH News By Rajiv Raghunath - August 19, 2021

Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.

‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.