Results For "API"
168 News Found
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Rapid EV charging gaining ground; Altigreen, Exponent partner to make 15-minute rapid charging a reality for electric commercial vehicles
In OOH News By Rajiv Raghunath - August 04, 2022
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY’23, other cities to follow
UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland
In OOH News By Rajiv Raghunath - August 04, 2022
The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
In OOH News By M4G Bureau - August 02, 2022
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022
In OOH News By M4G Bureau - July 28, 2022
Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.
Murtuza Vapiwala, Head of Marketing, Broker Network, joins OAA 2022 Jury panel
In OOH News By M4G Bureau - July 21, 2022
Murtuza comes with 20 years of experience working across various industries, and has managed more than 80 brands across 3 continents in his career.
OOH marketplace platform DOmedia to share real-time inventory data API with media operators
In Digital OOH By M4G Bureau - May 16, 2022
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com
Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy
In OOH News By Rajiv Raghunath - May 04, 2022
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
In Digital OOH By M4G Bureau - March 16, 2022
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.