SRMB reinforces its market presence with ‘Champions ki Pasand’

In Gallery By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

SRMB reinforces its market presence with ‘Champions ki Pasand’

In Campaigns By Ria Banerjee - April 09, 2018

MOMS Outdoor Media Solutions executed the campaign that features Kapil Dev and MS Dhoni as the brand ambassadors; the campaign was deployed on traditional large and small formats, and transit media

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

Ocelot Partners to acquire Ocean Outdoor for £200mn

In OOH News By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Gallery By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Campaigns By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Pepsi Black makes a big splash on Rapid Metro

In Gallery By M4G Bureau - January 09, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Pepsi Black makes a big splash on Rapid Metro

In Campaigns By M4G Bureau - January 08, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

MCDs issues order to root out unauthorised hoardings

In OOH News By M4G Bureau - December 06, 2017

After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city