Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing

New DMRC Pink Line corridor expected to offer compelling advertising avenues

In OOH News By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

MCG stand on metro media largely influenced by revenue sharing demand

In OOH News By Bhawana Anand - May 11, 2018

The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram

MCG throws the spanner in the wheels of DMRC, Rapid Metro

In OOH News By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Global managers to address FEPE International Sorrento Congress

In OOH News By M4G Bureau - May 04, 2018

FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton

Mother Dairy reinforces strong brand presence in Mumbai

In Gallery By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH

Mother Dairy reinforces strong brand presence in Mumbai

In Campaigns By M4G Bureau - April 11, 2018

The campaign – which says that the city consumes 25 lakh glasses of Mother Dairy milk in a flash every day – was planned and executed by Ecosys OOH