Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

Capital Group takes up Presenting Sponsorship of OAA 2019

In OOH News By M4G Bureau - May 20, 2019

The Outdoor Advertising Awards (OAA) 2019 function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 27 evening

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Delhi IPL team goes all out with new branding

In Campaigns By M4G Bureau - April 09, 2019

The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan

Tanuja Bhat re-joins L&K Saatchi & Saatchi as Group ECD

In OOH News By M4G Bureau - March 27, 2019

In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital Mumbai

Now showing on OOH screens: ‘Main Bhi Chowkidar!’

In Campaigns By Bhawana Anand - March 25, 2019

BJP has finally rolled out its OOH election campaign that is visible across key locations of the capital city

Ranjeev Vij joins Ogilvy Delhi as Managing Partner

In OOH News By M4G Bureau - March 12, 2019

He will be responsible for the running of the Delhi office operations along with recently appointed Managing Partner, Amarinder Butalia

Ogilvy North brings Ritu Sharda on board as Chief Creative Officer

In OOH News By M4G Bureau - February 05, 2019

Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands

QMS creating largest multi-media biz in New Zealand

In OOH News By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital