Miraj Cinemas inaugurates new 4-screen multiplex in Chennai

In OOH News By M4G Bureau - June 27, 2024

The multiplex features a total seating capacity of 555 spread across its four auditoriums

From awareness to action: Mastering brand reach

In OOH News By Vasant Jante - June 11, 2024

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth strategies

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

In Digital OOH By M4G Bureau - May 20, 2024

Forsyth joins Zitcha after more than eight years working in senior sales, partnerships and operations roles for major adtech businesses including Yahoo, The Trade Desk and Vistar Media.

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

In Digital OOH By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

WOO opens registration for Hong Kong 2024 Global Congress

In OOH News By Rajiv Raghunath - December 05, 2023

Asia is at the cutting edge of OOH technology and innovation and Hong Kong 2024 will be unmissable, says WOO President Tom Goddard

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

Unravelling the multi-layered tech stack for OOH

In OOH News By Rajiv Raghunath - November 09, 2023

Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack

Agung Prihambodo portrays the growthscape of Indonesian OOH market

In OOH News By Rajiv Raghunath - November 09, 2023

Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet

Tech & creativity driving S Korean OOH growth: Daewon Kim

In OOH News By Rajiv Raghunath - November 09, 2023

Daewon Kim, CEO, PODO Media Network sees scope for greater collaboration among OOH players in the APAC region

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls