82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

DMRC passes tender for train branding on Blue Line

In OOH News By M4G Bureau - January 03, 2020

Selected trains will be allotted for branding purpose running on line 3 & 4

Sapphire expands transit portfolio with new acquisition

In OOH News By Bhawana Anand - January 03, 2020

The company has bagged sole rights for 96 BRT bus shelters in the capital

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Vritti iMedia wins six awards at SEAC Customer Engagement Awards

In OOH News By M4G Bureau - December 26, 2019

A total of 264 entries were received from across the globe from countries such as Singapore, Malaysia, Vietnam, Sri Lanka and Indonesia

Mahindra Happinest integrated campaign including OOH attracts positive outcome

In Campaigns By M4G Bureau - December 24, 2019

The campaign’s success was marked by the project receiving more than 1000 applications within the first 3 weekends of its launch

Top Trends for Outdoor Advertising in 2020 by Moving Walls

In OOH News By M4G Bureau - December 24, 2019

Singapore-headquartered global advertising technology company lists down top trends that will redefine OOH advertising in the upcoming year

Madison BMB appoints Ameet Joshi as GM

In OOH News By M4G Bureau - December 23, 2019

Ameet has worked with advertising agencies such as Ogilvy, Lowe Worldwide and Grey Worldwide

AAP launching campaign ahead of Delhi polls

In OOH News By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding