Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Mobile Premier League offers creative mandate to Taproot Dentsu

In OOH News By Pray Jani - March 11, 2020

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

Coca-Cola’s new uplifting campaign to spread across OOH

In OOH News By M4G Bureau - March 11, 2020

The new campaign to highlight Coca-Cola’s upliftment & positive energy

‘GIRLS = BOYS’ as sport doesn’t discriminate

In Campaigns By M4G Bureau - March 09, 2020

St+art India Foundation with adidas & Asian Paints strive for change as they deliver a powerful message of equality in sports culture through a unique piece of art

Puma signs Bollywood icon Kareena Kapoor Khan as the new brand ambassador

In OOH News By M4G Bureau - March 06, 2020

Kareena will be the face for PUMA’s soon-to-be launched Studio Collection – a low-intensity training apparel collection

‘DOOH is giving more brands access to the media’

In Viewpoints By Rajiv Raghunath - March 05, 2020

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry

Pepsi® to spread Swag with new OOH campaign

In OOH News By M4G Bureau - March 04, 2020

After introducing a foot-tapping anthem called Swag Se Solo starring Salman Khan, the brand launches a multimedia campaign

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Cricket.com captures cricket maniacs with pDOOH campaign

In Campaigns By M4G Bureau - March 03, 2020

Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar