US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Carat India appoints Anita Kotwani as CEO

In OOH News By M4G Bureau - June 01, 2020

Anita joins from Mindshare India with 16 years of experience

LOCAD launches Plano media planning tool

In OOH Solutions By M4G Bureau - June 01, 2020

This AI & ML powered Map Based Tool offers complete end to end solution as per campaign objective

Prashanth Challapalli launches integrated agency with multi-platform execution capabilities

In OOH News By M4G Bureau - May 29, 2020

The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli

‘The New Normal’ - A case of ‘Diffusion of Innovation’

In Research By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

Touchless gesture-based interfaces preferred by consumers: Ultraleap study

In Digital OOH By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath