Results For "AP"
2133 News Found
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Moving Walls appoints D Sriram to Its Advisory Board
In Digital OOH By M4G Bureau - August 03, 2020
Sriram has over 30 years of experience in the media and advertising industry across Asia
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
In OOH News By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
SAP awards Global Media AOR to Omnicom Media Group
In OOH News By M4G Bureau - July 29, 2020
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration
Honda City’s new campaign Absolute Supremacy to feature on OOH
In OOH News By M4G Bureau - July 29, 2020
The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices
AdMAVIN launches updated version of Mavin Media Monitoring application
In OOH News By M4G Bureau - July 28, 2020
It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign
Hephzibah Pathak promoted to Vice Chairman Ogilvy India
In OOH News By M4G Bureau - July 28, 2020
Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India
NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL
In OOH Solutions By M4G Bureau - July 27, 2020
The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more
Gem Paints appoints DDB Mudra South as creative partners
In OOH News By M4G Bureau - July 27, 2020
The agency will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.