Jyoti Malhotra appointed MD of Volvo Car India

In OOH News By M4G Bureau - February 15, 2021

Malhotra will be the first Indian to head the company in India

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

SDMC launches multiple advertising tenders

In OOH News By M4G Bureau - February 11, 2021

The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets

Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

In Digital OOH By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Piccadilly Lights pays tribute to Captain Sir Tom Moore

In Digital OOH By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH