Results For "AP"
2133 News Found
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication
In OOH Solutions By M4G Bureau - March 18, 2021
The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.
BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements
In Campaigns By - March 15, 2021
The massive campaigns provide the much needed props to regional OOH operators
Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India
In OOH News By M4G Bureau - March 15, 2021
Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative
In Campaigns By M4G Bureau - March 11, 2021
The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society
IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines
In OOH News By M4G Bureau - March 11, 2021
The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy
BBC News encourages viewers to ‘Make More of Your World’
In OOH News By M4G Bureau - March 11, 2021
The initiative sets the ground for people to appear on real billboards
Carat India appoints Ashish Singh as Vice President - Planning
In OOH News By M4G Bureau - March 09, 2021
Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients
Facebook celebrates ‘More Together’ on OOH
In OOH News By M4G Bureau - March 08, 2021
The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.