LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro

In OOH Solutions By M4G Bureau - April 07, 2021

The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

In OOH News By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

Canon India appoints Manabu Yamazaki as new President & CEO

In OOH Solutions By M4G Bureau - April 06, 2021

Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.

‘Tech-tonic shifts altering Indian OOH terrain’

In Viewpoints By - April 05, 2021

The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande

Tata Tea Premium’s tribute to Odisha with sand art installation

In Campaigns By - April 05, 2021

The brand partners with Sudarshan Pattnaik to create a sand art Installation #OdishaKe Liye capturing the symbols of pride of Odisha

Talon strengthens International Programmatic OOH capabilities with Hivestack

In Digital OOH By Rajiv Raghunath - March 31, 2021

New partnership expands automated and data-driven OOH access to advertisers.

Nestle UK&I to use 100% recycled paper for OOH branding

In Campaigns By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

Dentsu wins William Grant & Son’s APAC business

In OOH News By M4G Bureau - March 25, 2021

As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

WOO expands global footprint with 8 new members since the start of 2021

In OOH News By Rajiv Raghunath - March 25, 2021

The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).

Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

In Campaigns By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.