‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

‘The demand for transparency has gone up in these Covid times’

In Gallery By - May 04, 2021

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

MediaCom strengthens core leadership team

In OOH News By M4G Bureau - May 03, 2021

The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.

Twenty water vans run by Apollo Pipes at Kumbh Mela

In Campaigns By M4G Bureau - April 28, 2021

This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

In OOH News By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.

Japan’s Eneos goes OOH to grab market share in India

In Campaigns By M4G Bureau - April 15, 2021

The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.

Sanjay Kaul launches start-up to enable brands tap rural markets

In OOH News By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.