Practically appoints Madison Media as its Media AOR

In OOH News By M4G Bureau - July 13, 2021

Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

In Digital OOH By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.

Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

In Digital OOH By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

‘OOH must be an integral part of a brand manager’s media mix’

In Viewpoints By N Jayalakshmi - July 05, 2021

Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…

Quan Media, AdQuick in strategic partnership

In OOH News By M4G Bureau - July 02, 2021

The partnership between leading OOH player Quan Media Group and AdQuick, the North American leader in OOH advertising software, aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform.

Conditions right for India to become a major DOOH market in next few years: OOH leaders

In OOH News By M4G Bureau - July 02, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference

‘Need to move towards selling guaranteed impressions’

In Digital OOH By M4G Bureau - July 01, 2021

The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"