OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Haresh Nayak quits dentsu

In OOH News By M4G Bureau - September 08, 2021

Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

In OOH News By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

‘Kerala OOH waiting expectantly for business to return to normality’

In OOH News By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.

Havas Group India appoints Pritha Dasgupta as CMO

In OOH News By M4G Bureau - September 01, 2021

Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

In OOH News By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

In Digital OOH By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

In OOH News By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

In Digital OOH By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.