Results For "AP"
2132 News Found
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
In OOH News By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
“Data and measurability will bring in money for OOH”
In OOH News By M4G Bureau - March 11, 2022
Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
‘We need to make the buying process easier; technology can do that for us’
In Gallery By - March 07, 2022
Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
In Digital OOH By M4G Bureau - March 03, 2022
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India
In OOH News By M4G Bureau - March 03, 2022
Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Hayu beams on OOH canvas
In Campaigns By M4G Bureau - February 24, 2022
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).