Results For "AP"
2132 News Found
Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru
In OOH News By M4G Bureau - June 10, 2022
As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse
US-based Road Runner Media takes Little Caesars places
In Digital OOH By Rajiv Raghunath - June 09, 2022
The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
Ultraleap’s touchless tech available on BrightSign platform
In Digital OOH By Rajiv Raghunath - June 09, 2022
Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences
DPAA announces DOOH Excellence (DOOH-E) Awards
In Digital OOH By M4G Bureau - June 09, 2022
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem
Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury
In OOH News By M4G Bureau - June 03, 2022
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Pond’s Super Light Gel making waves
In Campaigns By M4G Bureau - May 26, 2022
Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.
Arrow Digital adds Canon Colorado 1650 to experience centre
In OOH Solutions By M4G Bureau - May 26, 2022
The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.
Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury
In OOH News By M4G Bureau - May 25, 2022
Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.
Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022
In OOH News By M4G Bureau - May 24, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.
