Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

UK’s CO2e emissions to be displayed live for first time using satellite technology

In Digital OOH By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

Times OOH unveils Property Expo at Indore Airport

In Campaigns By M4G Bureau - June 26, 2022

Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Australian retail media pioneer Cartology advances retail media network with Broadsign

In Digital OOH By Rajiv Raghunath - June 15, 2022

Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

In OOH News By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

In OOH News By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.

Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

In OOH News By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse