Results For "AP"
2131 News Found
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
In OOH News By Prantika Ghosh - September 13, 2022
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
Big plans unfolding for overhaul of urban transit systems
In OOH News By M4G Bureau - September 12, 2022
These developments could catapult transit media business to a higher plane
Ogilvy appoints Devika Bulchandani Global CEO
In OOH News By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding
In Campaigns By M4G Bureau - September 05, 2022
The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
In OOH News By N Jayalakshmi - September 05, 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
In OOH Solutions By M4G Bureau - September 01, 2022
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
In OOH News By M4G Bureau - September 01, 2022
O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.
Times OOH unveils a set of high engagement media assets at Mumbai airport T2
In OOH News By M4G Bureau - August 30, 2022
This move is in line with increasing air passenger traffic and rising demand for high impact media
‘We’re confident that programmatic will revolutionise OOH in Asia’
In Digital OOH By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.