‘Eflag is a powerful AI platform that transforms any normal CCTV camera into a video analytics engine’

In Digital OOH By - November 22, 2022

Syed Haseeb Arfath, Chief Technology Officer of Signpost India delineates the attributes of the company’s pioneering Eflag video analytics-based campaign exposure mapping system.

The Harvest Express chugs along

In Campaigns By M4G Bureau - November 17, 2022

The Delhi Metro train wrap says aloud it’s ‘Burger Time'

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

In OOH News By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

In Campaigns By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

In OOH News By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.

Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida

In Digital OOH By Rajiv Raghunath - October 12, 2022

The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour

In Campaigns By Prantika Ghosh - October 11, 2022

The show, beamed at Bagh Bazaar, showcased the festive spirit.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.