Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

In OOH News By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

In Digital OOH By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

ideacafe.agency appoints Fabian Trevor Cowan as Chief Growth Officer

In OOH News By M4G Bureau - April 03, 2023

Fabian He brings with him over 27+ years of professional experience.

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

In Campaigns By M4G Bureau - March 28, 2023

The display is on for a month until mid-April

Sapphire Media is the Title Sponsor of Outdoor Advertising Convention 2023

In OOH News By M4G Bureau - March 27, 2023

The OOH firm is a strong exponent of the imperative of industry-wide collaborations

Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies

In OOH Solutions By M4G Bureau - March 27, 2023

The goal is to “get the market ready for audience buy instead of billboard buy”, states the company

Worldcom OOH appoints Lydia Collins as Head of International Business Development

In OOH News By M4G Bureau - March 20, 2023

The appointment follows the company’s decision to expand its operations in the UK