Results For "AP"
2131 News Found
Nespresso unveils Vertuo Pop 3D builds on Singapore streets
In Campaigns By Rajiv Raghunath - May 29, 2023
“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.
Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury
In OOH News By M4G Bureau - May 29, 2023
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.
“We are our clients’ extended arm and we are a partner in their growth”
In Viewpoints By Aayush Mohanan - May 25, 2023
Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:
Apparel brand Bombas returns to OOH in NYC with messages about homeless people
In Campaigns By M4G Bureau - May 23, 2023
The campaign runs on JCDecaux NYC network
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
In Digital OOH By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
‘People behind the scenes are the reason we are where we are today’
Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.
Wieden+Kennedy India CCO Santosh Padhi (Paddy) to Chair OAA 2023 Jury
In OOH News By M4G Bureau - May 18, 2023
Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles, making him one of the most awarded creatives in India.
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.