Sandipan Bhattacharyya promoted to CCO, GREY Group, South Asia

In OOH News By M4G Bureau - June 15, 2023

Sandipan’s role will see him bolstering the group’s presence in South Asian markets apart from India like Pakistan and Bangladesh

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

In Digital OOH By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

For whom the bell tolls?

In Viewpoints By Vasant Jante - June 09, 2023

Vasant Jante, Founder & CEO, VJ Media Works shares his perspectives on the fast-changing Indian OOH agency landscape

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.

GREY group India appoints Ankit Mathur as Group Creative Director

In OOH News By M4G Bureau - June 05, 2023

He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

In OOH News By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy

Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion

In OOH News By M4G Bureau - June 01, 2023

The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.

OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.