Results For "AP"
2131 News Found
‘DOOH has grown in scale & quality’
In Digital OOH By M4G Bureau - July 06, 2023
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations
In OOH News By M4G Bureau - July 04, 2023
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
DLF Malls introduces innovative mirrored messages
In Campaigns By M4G Bureau - June 30, 2023
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Zivame launches #meetyourrigthfit OOH campaign
In Campaigns By M4G Bureau - June 23, 2023
The campaign aims to address women’s struggles with ill-fitting undergarments
Cheil India appoints Tarvinderjit Singh as Senior ECD
In OOH News By M4G Bureau - June 19, 2023
Singh’s duties will involve overseeing the creative output for Samsung India
‘Always knew that OOH will create big opportunities’
Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.
Freakins jeans combines influencer marketing with OOH for latest campaign
In Campaigns By M4G Bureau - June 16, 2023
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury
In OOH News By M4G Bureau - June 16, 2023
Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC