‘Advertisers get to enjoy the best of OOH today’

In Viewpoints By Rajiv Raghunath - August 09, 2023

Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath

RoshanSpace expands portfolio with ProDigi and Edge 7

In OOH News By M4G Bureau - August 08, 2023

After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape

Eifel Tower erected in Mumbai as part of promotion for ‘Bawaal’

In Campaigns By M4G Bureau - August 04, 2023

The structure was juxtaposed with the billboard in Mumbai’s Juhu area.

‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

Stellar Ace unveils Green Package for ESG advertisers

In OOH News By M4G Bureau - August 03, 2023

Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts

Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch

In OOH News By M4G Bureau - August 03, 2023

Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

‘Location, scale & timing: make our wallscapes so desired’

In Campaigns By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

Chandrika soaps launches state-wide campaign in Maharashtra

In Campaigns By M4G Bureau - July 26, 2023

The brand aims to widen its consumer base outside it’s home base of Kerala.